Ad Campagin - Your trash says a lot about you

Your trash says a lot about you

I came across this advertisement campaign Your trash says a lot about you whilst scrolling through some design sites and it caught my eye. The first photograph I saw was the Lazy crisp packet one, it made me  laugh and I thought ooo that's clever I wonder what this is about. 

So I read through the other litter words and they were all slightly insulting, then I saw that slogan 'Littering says a lot about you' and it clicked and made sense. It is such a well put together campaign, very simple but effective, the message they communicate is very easy to understand. The descriptions of people that litter are not to insulting but enough so to make you think about how you are if you do litter.

I find the campaign very effective as it doesn't over do it, it is not dramatic. It mearly says it how it is... You are lazy if you litter. You are dumb if you litter. etc If you don't want to be described like that don't litter. Simple.