Max Little Design Discovery

Max Little 

Whilst scrolling through my instagram I came across some typography that caught my eye. It was on a page called @typecally which promotes typography that they like and people send to them. So I looked into this typography that stopped my scrolling and found it was created by a guy called Max Little. Upon googling him I discovered that he does lots of typography mostly creating his own fonts. This is the one that initially caught my eye, he calls it Divert Typeface.

Initially I really loved the way that the font curved and the was each letter is made up of continuous line, there is something really beautiful about continuous lines and the way they flow. But then I read what it was saying and I found it amusing how Max Little had made each word be true. Up was up and Down was below Up. Left was left and Right was right. I also loved how the four dots  for each word centralized it all the word also creating a continuous line making them easier to read.

These are the Divert typeface in capitals and lowercase.The layering of the lowercase over each other makes the font seem fun and playful and the two different colours just work so well together on the dark grey background.

As I enjoyed his Divert Typeface so much I just had to look into some of his other work in more detail, there was other typefaces that he had created and although I liked them I didn't enjoy them as much as the first one I came across. However there were two single typography pieces that I did really like. Never Grow Up was one of them, the way he has created the type fits in with the phase so perfectly, type made out of building blocks. Using both positive and negative space is both clever but could also be representing the inconsistency of a child and how sometimes they get letters the wrong way round instead they would flit between positive and negative space.

The other typography piece that I really like was Some rules are made to be broken I did origionally skim past this one but then I saw that there was a video too and when I watched it it brought the whole typography together.

http://vimeo.com/87173490 

Again the visual matches up perfectly with the phase and I really love stuff that does that, it is sort of satisfying as everything just clicks together and works.